What is Firstdirectory?

First Directory online survey

Conducted by Kea Kea Business Enterprise

For market research

In region 1
firstdirectory

                                                            South Africa’s trusted business directory.

Reg: K2015150453

Contact number: 0732657202

Email address: munetsipages@gmail.com

website: http://www.firstdirectory.co.za/

 

Contents

What is First Directory?     Page 2

Marketing strategy           Page 3

  1. Face to face surveys
  • Wondarpark            Page 4
  • Crossing                  Page 5
  • Plaza                        Page 6
  • Central city             Page 7
  • Thorn plaza             Page8
  • Soshanguve station Page9
  • Pretoria North        Page11

Propose of the survey     Page 12

FAQ                                    Page13-15

Offers and prices              Page 16

 

Marketing strategy

Face to face survey is to clearly find out how many people use internet to locate places or services in our area. Face to face surveys help us identify how many people use internet of daily bases the age, gender, location, race in order to determine in this online platform with have clients/audience to see how many people in business or not in business will subscribe to it and rate its services

The results of the location that we performed the surveys for 4weeks morning till late afternoon targeting all types of people to have a clear understanding of our product and customers

The results at the end of 4weeks show that many people do use Google to locate places or services areas them, but now with Google it doesn’t just show you places around you but the whole world which is a good thing but nothing close to your area, now with First Directory shows your places and services locations closer to you or in your area.

Total surveys done in 4weeks was 1000 between wondarpark, crossing, central city, thorn tree, plaza, Pretoria north, soshanguve station and Pretoria central.

The questions asked where:

 

 

firstdirectory survey

 

Wondarpark: Total of 450 surveys done

Results

Took 3days to collect all the results at wondarpak mall

From 9 am to 4pm

 

firstdirectory wonderpark mall

Result we got is that people do use internet a lot to locate places and services.

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses.

Crossing: Total surveys done 500

Results

Took 3days to collect all the results at  Crossing mall

From 9 am to 4pm

firstdirectory crossing mall

 

Result we got is that people do use internet a lot to locate places and services.

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses.

What ever found is that with different location its different needs.

 

Plaza Total surveys done 300

Took 3days to collect all the results at Plaza mall

From 9 am to 4pm

 

first directory plaza mall

Result we got is that people do use internet a lot to locate places and services.

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses.

What we found is that with different location its different needs

 

Central city: total surveys done 350

Results

Took 3days to collect all the results at Plaza mall

From 9 am to 4pm

 

firstdirectory pretoria central

The most surveys we did we got the sense that most people do use internet for two things mainly location and services.

Giving our product a success

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses

 

Thorn plaza: Total of 450 surveys done

Results

Took 3days to collect all the results at Thorn Plaza

From 9 am to 4pm

 

firstdirectory thorn plaza

Result we got is that people do use internet a lot to locate places and services.

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses.

 

Soshanguve station: Total surveys done 230

Took 3days to collect all the results at Soshanguve Station

From 9 am to 4pm

 

firstdirectory Soshanguve station

Result we got is that people do use internet a lot to locate places and services.

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses

 

Pretoria North: total Surveys done 500

Took 3days to collect all the results at Pretoria North

From 9 am to 4pm

firstdirectory pretoria north

Result we got is that people do use internet a lot to locate places and services.

Giving our product thumbs up that they would use it to locate or subscribe as clients to advertise they businesses

At the end of all the locations and surveys we found out that our product would really assist people in shopping for products, locating churches, restaurants, salons and more

Agents were given 500 survey papers to complete at all the different venues as showed. All total of 3500 papers out of that number 2780 completed surveys done With an 80% thumbs up on using our online product.

 

Propose of: The survey face to face market research

 

  1. To find out if people would use first directory online to search for places and services around the area
  2. To find out how many of those person would buy products on the online platform
  3. To find out if those who are already in business would subscribe to First directory online
  4. To find out if people would view the site and make use of its services
  5. To advertise, create hype around it, create word of mouth marketing.
  6. To let people we are already operating online you can visit us to check out our current services
  7. To let people know we are already ranking no.8
  8. We take care of out clients who wish to subscribe to the site.
  9. To let business know that even if you don’t have access to internet we can do all the admin for you when you wish to subscribe

 

Frequently Asked Questions about Firstdirectory

1.Can a person list even if their company is not registered

ANSWER:

Yes-and if you see your business that is already listed by someone you can claim it on our website.

We may however require proof of company ownership.

Even a vendor selling vegetables can get listed on our directory.

 

2.How will i know that potential clients are viewing my post.

ANSWER:

We send a detailed report every month end to paid users-

The report will include-number of visits to your page.                                        actions done on your page,clicks on links eg your website.

we also send an instant notification for your leads eg a customer fills an inquiry form.

 

NB:only available to paid listings.

 

3.How can i interact with potential clients?  Will it be on the site? Can they inbox me or will it have to be via email or contact number ?

ANSWER.

Potential clients can call or email you to inquire about your business.

They can also visit your website or social media platforms such as facebook.

Our listings also show a clear map with directions to your business.

FOR PREMIUM MEMBERS.

add and sell products through us if you want.Directly from our website.

Create catalogues and allow customers to order your products directly from our website.

We capture information for all potential customers through our inquiry form.

 

4.How many listings can i do in a month? Paid or free

ANSWER

Free listing-one listing only

Paid listing -unlimited listings in different areas as long as we verify that they belong to you.

How will people know about my company? Will the online direct be on google search engines? Or would u have to type in “online direct”

a.Searches will appear on search engines like google, bing and yahoo.

Our website is search engine optimized.

We have been operating for a few month but already we are dominating search engines for profitable keywords.

EXAMPLE

google search -electricians in Hammanskraal

We already rank number 8

We will use the same strategies for more keywords and cities.

b.We don’t rely on seo only ,but we are media buyers-We run targeted ads on other platforms such as facebook to bring targeted customers to your business.

c.We  will be launching a mobile app and hence mobile marketing.

d.Before end of 2016 we will launch a offline magazine ,your business will feature in the magazine to reach customers without internet

 

First directory online offers.

We currently offer the following plans.

N.B -Listings are for a period of one year/renewable every year.

      –

 

Free Package Small business

package
R750.00/year

Premium Package

R1200.00/year

  • Free Listing
  • 1 year listing period
  • Add Only One Listing.
  • Post Deals and Promotions.
  • Customers See map and Business directions.
  • Add Your Phone Number and Website.
  • 1 year listing period.
  • customer reviews and ratings.
  • Business video.
  • Basic listing package
  • Home page featured listing.
  • Unlimited listings in different locations.
  • Add social media pages.
  • Small business package.
  • Unlimited listings in different locations.
  • Home page featured listing.
  • Add your social media pages.
  • Add your products,services and events.
  • Lead generation system.
  • 24 Hour customer support.

 

 

Submit your Listing

Leave a Reply