The opportunities for getting free advertising for your product or services are limited only by your own imagination and
energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just
to think of listing them.
One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing
in the dissemination of related information. In other words,become your own publicity and sales promotions writer. Get the
word out; establish yourself as an expert in your field, and “tag-along” everything you write with a quick note listing your
address for a catalog, dealership opportunity, or more information.
Guest Shows on Local Tv and Radio stations.
Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call.
Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program–perhaps even saving them time and money.
Advertising Circulars on free bulletin boards.
Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all free bulletin boards
in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops.
Don’t discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of the middle school students in your area to had out circulars door-to-door.
Local Newpapers,Niche directories and Magazines.
There is so much traffic that you can get from local newspapers or magazines.There are so many publishers in South Africa that runs Free directory based -print magazines covering different niches .Placing your ads in these magazines is a good way to reach your local audience.
If you send out or publish any kind of catalog or ad sheet, get in touch will all the other publishers and inquire about the
possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of
comparable size in yours.
There’s nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer.
Simply run an ad offering a free report of interest to most people— a simple one page report with a “tag-line” inviting the
readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal for your report and circulation of the publication in
which your ad appears, you could easily be inundated with responses!
The trick here, of course, is to convert all these responses, or a large percentage of them, into sales. This is done via the
“tag-line,” which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it’s just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.
Online marketing should be part of your marketing plan,and directory listing is a must.Most online directories offer free listings.
By listing your business ,you gain more exposure while building a revered brand.It is also a tested way of reaching out to a targeted audience.
Firstdirectory is one Online listing that you can start with ,with a South Africa targeted Audience.You should also add your business on Google places,Bing,Yellowsa,Yellowpages,Whiteages and many more..
Do a google search on Business Directories to find more pages relevant to you–